Pricing Strategy That Lifted Margins Without Losing Customers
Combining cohort analysis with customer interviews, we isolated features driving renewals and expansion. Segmentation clarified economic buyers versus daily users, while sensitivity tests revealed price fences that protected budget-conscious segments without discounting the product’s strongest value propositions.
Pricing Strategy That Lifted Margins Without Losing Customers
We restructured packaging into outcome-oriented tiers and introduced usage-based elements for heavy adopters. Transparent add-ons reduced discounting pressure and made enterprise negotiations about measurable gains, not line-item costs, while analytics tracked post-launch elasticity and churn signals in real time.